TASH is a New York–based creative agency with a holistic and strategic approach to emerging lifestyle and luxury brands. Our deep understanding of the design process, digital media, marketing strategy, and experiential activation guides all of our consulting services, with an entrepreneurial outlook and a refined lens to create bespoke, refreshingly modern, and sophisticated solutions that result in measurable impact.

(Build your tile)

Brand Strategy

From big-picture planning to day-to-day execution, we help brands navigate challenges, seize opportunities, and drive growth.

Creative Direction

We conceive and produce immersive brand moments that translate strategy into lived experience. From intimate launches to cultural activations, our events are thoughtfully crafted to build emotional and connection.

Design Systems

We create visual systems that are both expressive and disciplined. Grounded in concept and executed with precision, our design work spans brand identity, digital experiences, and physical touch points.

MARKETING STRATEGY

At TASH, we serve as a strategic and creative partner, functioning as an extension of our clients' teams across brand strategy, marketing strategy, creative direction, and design systems.

Natasha Schmidt

CEO, Primary Consultant

Natasha, CEO and Primary Consultant at TASH, is a brand strategist and design thinker at heart with a keen interest and passion for the creative and luxury space. Originally from São Paulo and now based in New York for the past 15 years, she has built her career at the intersection of strategy, design, and storytelling.

Her hallmark approach, whether for products, services, or experiences, is rooted in human-centered design that blends forward-looking style with modern functionality. Over the years, she has collaborated with prestigious brands, agencies, and publications, including AMEX IDC, Cartier, The Surf Lodge, WHEAT, Alexandre Birman, Sauer, MISA Los Angeles, Blue Lagoon, and KCD.

Since establishing TASH, Natasha has led, developed, and executed high-impact programs and campaigns that bridge creativity and commerce, positioning her as a trusted partner for companies seeking to elevate their presence in the global luxury market. She is a graduate of Parsons School of Design with a degree in Strategic Design and Management, holds additional certificates from Pratt Institute, and earned her Master of Science in Media Management from The New School, solidifying her expertise across both creative and strategic disciplines.

Ana Furtado

Graphic design & digital Marketing

Ana leads graphic design, digital content and marketing execution, with a strong focus on building cohesive brand experiences across channels. She combines a strong design foundation with expertise in social media, email marketing and consumer engagement.

She holds a BFA in Communication Design from Parsons School of Design and a Master’s in Integrated Marketing from NYU. With 7+ years of experience, her work includes Emilie Heathe, LIGHTSAVER and Warner Bros., alongside TASH’s client portfolio.

Clara Caligiorne

Graphic Design & Illustration

Clara leads graphic design, illustration and visual development, with a strong focus on translating creative concepts into distinctive visual systems. She brings a refined eye to custom artwork, packaging, print and branded product development.

She holds a degree in Communication Design from Parsons, with a minor in Fine Arts. With 7+ years of experience, her background includes Numéro New York, Studio Sté and art consulting with KURA, alongside ongoing work across TASH’s client portfolio.